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Katie Holmes' Miu Miu Ads Unveiled

Vogue - UK

APPARENTLY, Cheryl Cole's Vogue cover was just the start of a spate of star celebrity fashion turns.

This morning, Miu Miu unveiled its eagerly-anticipated spring/summer 2009 campaign starring Katie Holmes looking positively feline in one of Miuccia Prada's graffiti-spattered day dresses. Shot by Mert Alas and Marcus Piggott in New York last November, we're told the idea was for Holmes to depict a "luminous icon radiating a sense of mystery and theatricality" in the images, which were inspired by the films of Fellini. Holmes has reportedly replaced the French singer and actress Vanessa Paradis.

Miu Miu has boutiques in New York, Los Angeles, London, Florence, Milan, Tokyo, Nagoya, Kobe, Fukuoka, Paris, Singapore, Hong Kong and Taipei. It also has plans to open up boutiques in Boston and South Coast Plaza.

Coincidentally, Holmes' close friend Victoria Beckham is also stealing the limelight today with her first ads for Emporio Armani's underwear line (the men's version of which Beckham's husband David famously provides the face - and body). Mert & Marcus are behind these too; reclining in a hotel suite in the black-and-white photographs, Beckham - who Armani lauds as a "stylish and intriguing woman" - models the label's spring/summer 2009 collection, which comes in a sweet palette of periwinkle blue, green and pink.